Visual Brand Identity
Packaging
Art Direction
collaborators
Client - Naturally Parry
Strategy - Anna Hartwick
Photography - Linnea Bullion
Typefaces - Classico URW, Apfel Grotesk, Parry Curls (blended with Velvetyne Type's opensource font Karrik).
Naturally Parry
Specializing in Ayurvedic CBD-infused hair growth oils, Naturally Parry came to us with a softer, earthy brand that didn't suit the bold, strong moves that the company and team were making. We aimed to have the brand's tone, look & feel align with the strong attitude at the core of the brand while keeping it approachable and simple enough to evolve with the business.
↑ Ingredients are everything in Naturally Parry's products. Each is made with a base, Ayurvedic herb selection, and topped with CBDew™ — a CBD and aromatic herb infusion. Custom emojis were developed to show the ingredient stack.
↑ We created a custom lowercase set of letters for the display typeface to add a bit of fun (and curls).
↑↓ Founder Parry loves animals and makes sure all of her products are cruelty-free, vegan, and organic. We wanted to be playful and nod to this, while also giving an indication of different textures in an unexpected way.
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More Work
Shall / Aromatherapy
Day Parties / Music Event
VISIT (BY APPOINTMENT)
Mandarin Plaza, Chinatown
Los Angeles
© E. NOELLE ROTH, 2020