BRANDING, WEB DESIGN, & COPYWRITING
Do. Good. Food.
Chicago restaurant group L3 gets its name from three L's: Live, Laugh, Love. The three co-founders embrace those ideas fully with healthy, environmentally-conscious food. They needed an identity and website to push into the market strategically, embracing their roots and goals. The tagline I wrote, "Do. Good. Food." aligns with the three pillars and the brand system steers toward clean and fresh. See for yourself: check out the L3 website.
MADE AT GRIP | CREATIVE DIRECTOR: JOSH BLAYLOCK