Visual Brand Identity
Illustration
Wayfinding
Collateral
credits
Done while at Pitchfork
Day Parties
A two-day mini festival during SXSW, the Pitchfork Day Parties had two stages and a total of 12 hours of music. The design was meant to feel free and floaty; a relaxing picnic of sound.
↑ ↓ Each level of entry access (VIP, General Entry, Artist) has a specific pattern and background color to differentiate them.
more info At the festival-within-a-festival, two full days of shows (oh, and food and beer tents) made for plenty of fun.
← ↓ Signage was used for wayfinding and for location markers.
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More Work
Shall / Aromatherapy
Archer / Photographer & Director
EMAIL
[email protected]
VISIT (BY APPOINTMENT)
Mandarin Plaza, Chinatown
Los Angeles
© E. NOELLE ROTH, 2020