Run by two women, Comfy Fitness aims to make fitness approachable for and accessible to everyone. The opposite of iron-pumping, their business is playful yet serious about the work they do. As they were heading into new (online) offerings, we created a new visual identity for them with their request to make it feel like a bright jungle gym.
↑ The tiles are structural building blocks that can be used interchangeably to create endless patterns, inspired by the foam tiles used on playgrounds.
↑ The squiggles are more free-form, and are meant to feel in-motion as a compliment to more structural tiles.