Visual Brand Identity
Illustration
Wayfinding
Collateral
CREDITS
Done while at Pitchfork

Day Parties

PROJECT          A two-day mini festival during SXSW, the Pitchfork Day Parties had two stages and a total of 12 hours of music. The design was meant to feel free and floaty; a relaxing picnic of sound. 

Illustration3_Web2
TShirt_Back_Web
Wristband_Figure_Web
↑   Each level of entry access (VIP, General Entry, Artist) has a specific pattern and background color to differentiate them.
Wristbands_Web
Tote_Bag2_Web

more info At the festival-within-a-festival, two full days of shows (oh, and food and beer tents) made for plenty of fun. 

DayParties_Artists_Web
DayParties_Posters_Web
BarSign_Short_Web
←  ↓   Signage was used for wayfinding and for location markers.
BarSign_Edit_SXSW_Web
DayParties_Wayfinding2_Web
Illustration2_Web

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More Work

Shall_WorkLanding_O

Shall / Aromatherapy

ArcherFlatCardEnvelope_Web

Archer / Photographer & Director

EMAIL
hello@noelle-roth.com 

VISIT (BY APPOINTMENT)
Mandarin Plaza, Chinatown

Los Angeles

© E. NOELLE ROTH, 2020