Visual Brand Identity
Packaging Design
collaborators
Client hustle + flo
Strategy Anna Hartwick
Typefaces
Maison Neue Extended, Basis Grotesque
hustle + flo
Aside from offering premium full-spectrum CBD blends, hustle + flo™ exists to build community and lifestyle centered around finding flow amidst the craziness of everyday life. We created the brand identity to be true to its NYC roots with a sleek, minimal look and straightforward attitude.
↑↓ New York City is a character in the brand, in smaller and large glimpses to add a feel of place.
↑ The flow graphic on the packaging shows up differently depending on how the light hits it, with a shine through printing opacity on metallic substrate (containers) and clear foil (boxes).
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More Work
Shall / Aromatherapy
Day Parties / Music Event
VISIT (BY APPOINTMENT)
Mandarin Plaza, Chinatown
Los Angeles
© E. NOELLE ROTH, 2020