Visual Brand Identity
Packaging Design
COLLABORATORS
Client  hustle + flo
Strategy  Anna Hartwick
Typefaces  
Maison Neue Extended, Basis Grotesque

hustle + flo

PROJECT       Aside from offering premium full-spectrum CBD blends, hustle + flo™ exists to build community and lifestyle centered around finding flow amidst the craziness of everyday life. We created the brand identity to be true to its NYC roots with a sleek, minimal look and straightforward attitude. 

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hf_introwhite
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CitySet1a
CitySet2

↑↓  New York City is a character in the brand, in smaller and large glimpses to add a feel of place.

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hf_Ticker
hf_nighttime1_Edit_web

↑  The flow graphic on the packaging shows up differently depending on how the light hits it, with a shine through printing opacity on metallic substrate (containers) and clear foil (boxes).

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hf_daytime1_Edit_Web
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EMAIL
hello@noelle-roth.com 

VISIT (BY APPOINTMENT)
Mandarin Plaza, Chinatown

Los Angeles

© E. NOELLE ROTH, 2020