↑ The system of icons corresponds to the pillars of Loam's operations, with the primary icon representing “The Collection of the Whole.”
↑ The color palette is inspired by a cross-section of loam (soil) and is used in both blocks of color, gradients, and in specific applications of text.
↑ The typographic system was defined in order to let the Loam editorial & design team shine. Welcoming and contrasting type gives room for expression.
“In a time of big change for our organization, working with Noelle was a grounding experience that helped us reconnect to our love for Loam. The thoughtfulness, care, and creativity that she brought into every aspect of the design was so special–it made our team feel SEEN. She has such an exceptional eye for the little details and a bighearted energy that makes every conversation feel like a collaboration. ”
Kate Weiner, Founder & Creative Director