Visual Brand Identity
Packaging
Art Direction

collaborators
Client - Naturally Parry
Strategy - Anna Hartwick
Photography - Linnea Bullion
Typefaces - Classico URW, Apfel Grotesk, Parry Curls (blended with Velvetyne Type's opensource font Karrik).

Naturally Parry

Specializing in Ayurvedic CBD-infused hair growth oils, Naturally Parry came to us with a softer, earthy brand that didn't suit the bold, strong moves that the company and team were making. We aimed to have the brand's tone, look & feel align with the strong attitude at the core of the brand while keeping it approachable and simple enough to evolve with the business.

StackedBottles_YellowBg_Web
NP_Elements
BeardBomb_ThumbHero
NP_BoxFronts
NP_ScalpSprout_Ingredients
NP_ScalpSproutSpritz_Ingredients
NP_BrowBloom_Ingredients
NP_BeardBomb_Ingredients

↑  Ingredients are everything in Naturally Parry's products. Each is made with a base, Ayurvedic herb selection, and  topped with CBDew™ — a CBD and aromatic herb infusion. Custom emojis were developed to show the ingredient stack.

ArmBouquet_Periwinkle_Web
ScalpSprout_GIF
NP_TissuePaper_Web
NP_BrandGuidelines
NP_Grow_with_us
NP_Family_web
NP_SmallBatch_Handmade
ScalpSprout_ThumbHero
NP_ParryCurls

↑  We created a custom lowercase set of letters for the display typeface to add a bit of fun (and curls).

NP_SproutBack_Dog
NP_SpritzBack_Seal
NP_BeardBack_Lion

↑↓  Founder Parry loves animals and makes sure all of her products are cruelty-free, vegan, and organic. We wanted to be playful and nod to this, while also giving an indication of different textures in an unexpected way.

ScalpSprout_PDP_BoxBack_Open
NP_BrowBackCaterpillar
NP_GoNatural
NP_ScalpSproutSpritz_Web
NP_Recycle

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EMAIL
[email protected] 

VISIT (BY APPOINTMENT)
Mandarin Plaza, Chinatown
Los Angeles

© E. NOELLE ROTH, 2020