Visual Brand Identity Packaging Illustration Art Direction
CREDITS Photography: Linnea Bullion
PROJECT A sparkling non-alcoholic tonic, Roxie is for those who want to sip in style and avoid fake ingredients, sugar, and alcohol. The beverage is meant primarily for women who want a healthier replacement for their usual go-to drinks.
↑ Each flavor is a mix of real fruit juice with herbs, bitters, & botanical ingredients. Nothing synthetic here.
← The Roxie sphinx represents complexity and was inspired by the mythical creature who poses riddles to those who encounter her. Fitting for a beverage that's satisfying like a cocktail but contains zero alcohol and almost no sugar.
↓ Seals inspired by Roman coins are used to call out important aspects of the beverage and company.
→ The instagram feed starts with a mix of product shots, snippets of ingredient information (to be expanded upon in each post) and more customer-generated content and lifestyle images as the business grows.