Visual Brand Identity
Packaging
Illustration
Art Direction
CREDITS
Photography: Linnea Bullion

Roxie

PROJECT          A sparkling non-alcoholic tonic, Roxie is for those who want to sip in style and avoid fake ingredients, sugar, and alcohol. The beverage is meant primarily for women who want a healthier replacement for their usual go-to drinks. 

 

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↑   Each flavor is a mix of real fruit juice with herbs, bitters, & botanical ingredients. Nothing synthetic here. 
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Flavor
←   The Roxie sphinx represents complexity and was inspired by the mythical creature who poses riddles to those who encounter her. Fitting for a beverage that's satisfying like a cocktail but contains zero alcohol and almost no sugar.
Roxie_3AngledCans
Roxie_Label
Roxie_RaspberryElderflower
Roxie_GingerLime

 Seals inspired by Roman coins are used to call out important aspects of the beverage and company.

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Roxie_2Botanicals
Roxie_1WomenOwned
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Roxie_3Cans
Roxie_Tile-1
Roxie_Urn
Roxie_Bust
Roxie_Column
Roxie_Set_Angled_Cans
Roxie_CardMockup_Front
Roxie_CardMockup_Back
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Roxie_Seal_Raspberry
Roxie_Seal_Tan
Roxie_Seal_Teal
→   The instagram feed starts with a mix of product shots, snippets of ingredient information (to be expanded upon in each post) and more customer-generated content and lifestyle images as the business grows.
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Roxie_2Women

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More Work

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Day Parties / Music Event

EMAIL
hello@noelle-roth.com 

VISIT (BY APPOINTMENT)
Mandarin Plaza, Chinatown

Los Angeles

© E. NOELLE ROTH, 2020